The British Blue Superior Carcase Sire Listing Scheme

The Society promotes the Superior Carcase Sire Scheme,; although as from the 1st June 2016, it no longer offers a financial incentive to the purchaser of a Superior Carcase Sire

The eligibility of a bull to qualify for ‘Superior’ status is as follows:

  1. Must be fully registered

  2. Must come from a herd that is ‘Breedplan’ recorded

  3. Must be under 36 months of age at the point of sale

  4. Must be DNA tested

  5. Must achieve the following 'Breedplan' EBVs:

    Retail Beef Yield (RBY) – Top 30%

    400 Day Wt – Top 30%

    Eye Muscle Area (EMA) – Top 50%

    Carcase Profitability Index (CPI) – Top 50%

EBLEX suggest that ‘selecting a sire with the right genetics could increase the profitability of a 50 cow suckler herd by £1,500 to £2,000 a year’ or £7,500 to £10,000 or more, over the life of a bull.

The Aim of the Scheme

The aim of the scheme is to identify young sires, of high genetic merit, that will provide meaningful financial benefit to commercial purchasers when used in their commercial herds.

The scheme also provides a major incentive for Pedigree Breeders to record their herd and to make available eligible bulls for sale, the interest for such, hopefully being reflected in enhanced demand.

Meat Buyers Seek High EBV Sires

The Scheme also gives meat buyers a 'Point of Reference' when sourcing quality British Blue X commercial cattle. Increasingly buying and being associated with animals of high genetic merit, is becoming more important. This is definitely so with meat procurement officers sourcing commercial cattle for the main supermarket groups, the genetics within such animals result in higher retail meat yields and higher profit. This has recently been borne out by meetings that your Society has had with those responsible for buying cattle for the major supermarket groups, hence the introduction of this ‘Superior Sire Listing Scheme.’

BBCS reserves the right to makes changes to the terms and conditions of this scheme at its sole discretion